We are pleased to present to you the annual report for the fiscal year 2023, along with our strategic outlook for the year ahead. Despite facing formidable challenges, we remained resilient and focused on navigating through a complex economic landscape.

 

           Throughout 2023, the global community grappled with economic slowdowns exacerbated by geopolitical tensions, particularly in Europe and the Middle East. These challenges reverberated across international trade, production, and transportation, significantly impacting market dynamics. As a nation deeply intertwined with the global market, Thailand was not immune to these effects. Our gross national product fell below projections, hindering our ability to realize our full potential.

 

           The rise in the cost of living coupled with a decrease in consumer purchasing power led to an increase in consumer debt, necessitating prudence in household spending. Consequently, most sectors of the economy fell short of their targets, including our own.

 

         In response to these challenges, our company swiftly adapted its marketing and operational strategies. We recognized the growing significance of online channels, leveraging advanced technology and logistics to meet consumer demands efficiently. Despite the markets rapid shift, we maintained our customer base and expanded our reach, resulting in a 20.9% increase in sales and service income compared to 2022. Our profit before expenses and tax also grew by 14.8%, albeit amid a 23.8% increase in sales and service expenses due to sustained marketing efforts.

 

         However, the transition to online platforms, while promising, brought its own set of challenges, including heightened market competition and increased transaction costs. Consequently, our net profit for 2023 decreased by 20.8% compared to the previous year, totaling 100.19 million baht.

 

         Looking ahead to 2024, we are committed to refining our approach to the online market to align with our operational capabilities. Our focus will be on enhancing the quality of our sales and services to cater to an expanded customer base, thereby ensuring sustained growth and profitability

 

         In closing, we extend our heartfelt gratitude to our shareholders, customers, and business partners for their unwavering support and invaluable insights. We reaffirm our commitment to conducting business with prudence, transparency, and good corporate governance. As we continue to contribute to Thailands economic. social, and technological advancement, we remain dedicated to delivering sustainable returns to our shareholders and stakeholders.

 

Thank you for your continued trust and confidence in the Company.

 

Sincerely